Digital transformation

What's obvious to you?

Sam Frentzel-Beyme Follow Managing Partner & Strategy Director

The Short of It

  • It's easy to talk about the future.
  • Everyone has an opinion.
  • But very few are willing to stake a claim on something they know. To believe that something is obvious is to suspend all doubt about it's future occurrence and work under that expectation.

"They showed me three things. One of the things they showed me was object-oriented programming. Another one they showed me was a networked computer system ... they had over a hundred Alto computers all networked using email etc. I didn't even see that. I was so blinded by the first thing they showed me which was the graphical user interface. I thought it was the best thing I'd ever seen in my life. Now remember it was very flawed, what we saw was incomplete, they'd done a bunch of things wrong. But we didn't know that at the time, but still though, the germ of the idea was there and they'd done it very well, Within you know, ten minutes, it was obvious to me that all computers would work like this some day. It was obvious..."

That was Steve Jobs talking about what he was seeing at Xerox PARC. It's easy to talk about the future. Everyone has an opinion. But very few are willing to stake a claim on something they know. To believe that something is obvious is to suspend all doubt about it's future occurrence and work under that expectation.

As you deal with your organization, what do you see as obvious? And more importantly, how will you help position your organization to take advantage of the inevitable.


Every week, we highlight key transformations and trends. Follow us on Twitter.