Pizzano Contractors is a family-owned construction business in the greater DC area with over 60 years of experience in delivering a wide variety of projects. While the organization has experienced growth over the last decade, they are looking to reposition the brand to better compete with larger competitors.Solution
Working directly with the leadership team, we first worked to conduct a brand audit to better understand the customer experience that was being delivered. With a better understanding of where the brand was and was not working, we created a roadmap that would address four key areas: brand identity, key collateral, website and a year-long advertising campaign.
"As a family business with over 60 years of success, we didn't want to turn over our brand to a team that didn't really understand us. Sam and Diligent Rocket were able to quickly comprehend the dynamics of our company and help us build a strategy for transitioning our brand from the past to one focused on growing for the future. No doubt we're better positioned now to get where we want to go."
Robert "Bob" Pizzano, Jr.