With the success of the Galaxy product line, Samsung Mobile saw unprecedented growth in the U.S. during 2012. They saw an opportunity to build on that growth through key initiatives to reach new markets with their mobile devices and tablets. A hands on workshop and lab was seen as the perfect opportunity to foster innovative plans to reach their targeted markets.Solution
To facilitate innovation, we transformed an office space into a multi-day workshop and lab. We collaborated with senior leaders to create an immersive experience that challenged them to find new communication and product opportunities to achieve their growth initiatives.