Tower Strategy Group

Elevating a Brand to Better Win

Services Brand Strategy
Identity Refresh
Tagline
Collateral
Website Design
Website Development

Opportunity

Tower Strategy Group is a boutique management consulting firm competing against some of the biggest names in the industry. With their new SBA status, the company wanted a new website to better position the company as a top-tier player.

Solution

Based on an analysis of the industry, we presented a number of branding opportunities regarding how to better position the firm. While initially scoped to deliver a new website, we looked at opportunities within the overall brand experience and refreshed the entire visual language of the company as well as providing a new tagline.

"With Sam and Diligent Rocket, we got a lot more than a web development shop. We got someone who intuitively understood our brand and what it would take to communicate that brand in a clear, compelling and striking way. What started as a website refresh ended as a major leap forward in the way we engaged and communicated with our customers and partners across every touchpoint."

Saurabh Kapoor
Managing Director
Tower Strategy Group