Whitman-Walker Health

Delivering a "Patients First" Digital Experience

Services Digital Strategy
Customer Journey Workshops
Custom Illustration
Website Design
Website Development
Usability Testing


Whitman-Walker Health is a Federally Qualified Healthcare Center based in DC focused on delivering culturally-competent care with dignity, respect, and love with a specialty in LGBTQ health. The organization wanted a new website that matched the ethos of a new brand campaign around "We See You."


Through one-on-one interviews, small group meetings and organization-wide surveys, we first focused on the varied organizational perspectives and any critical needs. The design process began with a two-day workshop with close to one hundred key stakeholders together to better understand the patient journey. From here, we worked collaboratively with the WWH team on multiple design directions, including custom illustration and icons, and facilitated discussions to move to the process toward approval, development, usability testing and final launch.

“As a large healthcare organization with almost 300 employees, we knew that delivering a new website wasn't going to be just about a website - it was going to require some deep thinking about vision, collaboration, and inclusion. Sam and his team were phenomenal at helping bring us together as an organization and then move us through the design process. In every aspect of the project, I feel like we consistently got smarter and we love where we ended up with the new site. I can't recommend them enough.”

Abby Paige Fenton
Chief External Affairs Oficer
Whitman-Walker Health