After 10 years in the industry, Delta Decisions felt it was time to clarify a growth path for the future. They were looking for a partner in helping them reinvigorate the brand with clarity of purpose and a clearly differentiated value proposition.Solution
Working closely with the founders and other key leaders, we first facilitated an innovation workshop where we uncovered the opportunities and challenges that each person saw for the organization. From there, we provided a rich backdrop of contextual industry information to help build a framework for value creation in the analytics space. With clear context, we worked with the team to develop a compelling brand strategy and new brand refresh that would reflect the organization’s new approach and aspirations.