Strategic branding

What is Graphic Design?

Sam Frentzel-Beyme Follow Managing Partner & Strategy Director

The Short of It

  • Visual designers and communicators are management consultants.
  • Graphic design about understanding material and then creating a unique and appropriate design that communicates that content.
  • Ideally, there is a responsibility by graphic designers to the people who have to consume and live with the information.

Graphic design is certainly a part of what we do at Diligent Rocket. This quick video from the UK Design Council helps gives some clarification about an area of work many people don’t really understand in its full meaning.

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