Organizational transformation

The Power of Great Photography

Sam Frentzel-Beyme Follow Managing Partner & Strategy Director

The Short of It

  • Great photography works at an almost subliminal level.
  • Framing and color are two aspects that can significantly change the overall feel of a photo.
  • Photography, like any technical design skill, is deceptively simple because we just see the result.

I came across some really wonderful photography of the LeMan's Classic 2010 by Laurent Nivallewho has been the artistic director, designer and photographer for the French car company Citroën for the last 10 years. The event took place at Circuit de la Sarthe in Le Mans, France, which is most famous as the venue for the 24 Hours of Le Mans auto race

It could be that I'm partial to French cars as my first was a Peugot (though it certainly didn't have the elegant lines of Citroën's DS), but I think these photos offer some keen insight to anyone looking to use photography as a medium.

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