Off the Book Logo Design

Sam Frentzel-Beyme Follow Managing Partner & Strategy Director

The Short of It

  • Logos are an extension of who you are and what you do.
  • When a design fulfills key parameters it will build equity and recognition over time.
  • Great design is about appropriateness.

PBS, as part of its Off Book web-original series, posted a nice piece on the history of logo design and its impact on visual culture. As an introduction, it writes:

"Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world."

Thanks to our friends at We Are How for the link.

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