Relationships & Revenue

Can you pass this DC Metro ad test?

Sam Frentzel-Beyme Follow Managing Partner & Strategy Director

The Short of It

  • Visual systems can create unconscious triggers for brands.
  • Design choices, outside of messaging, can drive brand awareness.
  • Fast moving transportation systems are a test of peripheral awareness.

On my daily walk out of the Metro station, I came across the ads below. Which ones can you guess the company for? Which ones do you think are driving value and which ones do you think are wasting their money? If you had to rank them in terms of how important each respective organization thought their message was, how would rank them?

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