Diligent Rocket


CURIOUSLY creative

As entrepreneurs, managers and designers, all of our partners are curiously creative adventurer-idealists with a love for difficult challenges and the potential they hold for collaborations that drive innovative design solutions. Multiplying that expertise, our senior advisors provide an additional depth of insight and intelligence in specific practice areas. The benefit of this organic structure is that every client gains immediate access to a  wide range of deep resources in addition to those of their lead partner.


  • Sam Frentzel-Beyme, Partner

    Brand strategy, Creative direction, Design, Innovation, Startups

    Sam is a serial entrepreneur, designer and inventor with a lifelong curiosity about how innovation, design thinking and business strategy combine to create and grow successful brands. Since founding Diligent Rocket, Sam continues to be sought out by entrepreneurs, executives and city leaders for his ability to bring unique insights, pinpoint key issues and deliver communications and branding strategies that deliver tangible results.

    Prior to Diligent Rocket, Sam was the founder and CEO of Mindjot, an angel-funded mobile marketing startup in NYC based around an innovation he patented. Before that, he lived for 10 years in Tokyo where in the last five he helped setup and manage international communications for the RIKEN Brain Science Institute, including leading the organization’s successful rebranding and internationalization efforts.

    His thesis Managing a New Basic Science: A dynamic model for moving towards pareto-optimal innovative output through strategic integration of multiple climates, based on interviews at fifteen of the world's top research institutes, helped define the institute's renewed interest in the links between innovation and internationalization. Prior to that, Sam was the founder and President of HAI Development Services, an educational training and consulting company in Tokyo that worked with clients such as Toray, Asahi, and Mizuho Bank, as well as a number of prominent intellectual property firms.

    Sam has a BS in Finance from Cal State Sacramento and an MBA from the Desautels Faculty of Management at McGill University in Montreal, with additional studies in innovation at MIT. He was also accepted to the MFA Design program at the School of Visual Arts in New York City, but left after his first year to devote his energies to Mindjot. In his off time, Sam splits his time between sailing, snowboarding and triathlons and recently finished his first ironman. When he's not buying more books, he also tries to read the ones he has and writes and lectures about branding, design and entrepreneurship. Sam is a member of AIGA and the American Anthropological Association.

  • Joseph Traylor, Partner

    Brand strategy, Creative direction, Design, Innovation, Startups

    Joseph is a designer, educator, and entrepreneur. He has spent his career working at some of the worlds leading creative organizations such as Pentagram, Siegel + Gale, and Razorfish. There he created, managed, and implemented extensive branding programs for a range of domestic and international clients including Bloomberg, HP, Samsung, SAP, The North Face, The Museum of Art and Design, Special Olympics, and the city of Washington D.C.

    Over the years Joseph has helped start-up companies grow with strategy, branding, product and experience design. He has solved challenges for start-ups in diverse fields like biotech, renewable energy, social, search, fashion, media, and consumer products.

    Joseph received his MFA in Design The School of Visual Arts in New York City. Joseph has been on the faculty at New York University and Queens College, where he taught courses on design thinking, branding, interaction design, experience design, and design strategy. He lectures across the country on topics like the tangible vs. intangible, intuitive design research, and brands in the 21st century.

  • Pam Frentzel-Beyme, Partner

    Real estate development, Land Entitlement and Community Engagement

    Pam is a real estate development professional with a passion for understanding how people live and work. Along with the Diligent Rocket creative team, Pam helps real estate developers create meaningful and compelling ways to communicate a vision for their commercial and residential projects, and authentically and effectively connect their project to a target audience. Pam has spent her career working for several prominent commercial real estate development firms in the Washington, DC region, overseeing numerous condominium, apartment, office and retail projects from conceptualization through entitlement, design, construction and sales/lease-up. Pam is also founder and principal of Capitol Realty Partners, a real estate development and advisory services firm providing project management and advisory services to public and private organizations engaged in multifamily residential, retail, office and mixed-use developments.

    Pam has a BA in Government from California State University, Sacramento and received her law degree from the University of Baltimore. She is a member of the bar in both Maryland and the District of Columbia. Pam is also an avid outdoors enthusiast and elite endurance mountain bike racer. When not on her bike or serving her clients, Pam enjoys spending her free time in the mountains.

  • Senior Advisors

  • Ken Gold

    Corporate strategy, Marketing, Sales, Branding

    A Toronto native, Ken has 25 years experience, 15 internationally, in creating, growing and managing a variety of businesses. Most recently as Japan's Country Manager and Representative Director for InterfaceFLOR, he lead the organization’s successful turnaround and brand development efforts. Ken’s experience includes sustainability, design, architecture, and construction, as well as retail, manufacturing, hospitality, B2B, and B2C markets. His excellence in corporate strategy, sales, marketing, and people management have made him a go-to person for clients including 20th Century Fox, Disney, VISA, Saatchi & Saatchi, and various financial institutions. He has an MBA in International Business from McGill University and spends his time between Tokyo and Bali.

  • Dr. Michael Miller

    Research management, Cross-cultural communication, Training, Interactive design

    Prof. Michael Miller is President of Tokyo-based, MILLER TAKEMOTO & PARTNERS (MTP), a consultancy partnership in medicine and bioscience training and communications, and teaches in the University of Tokyo postgraduate departments of medicine and biology. After reading English & European literature with Italian as an undergraduate, Michael Miller joined the Royal College of Art, London, where he studied design education for an MA(RCA).

    A growing interest in the design bases of neurological systems, based originally on study of renaissance anatomical drawing, led via the Open University to research at the University of Oxford in the laboratory of physiology and department of human anatomy. He was a Fellow of St. Catherine’s College, Oxford, from 1991-1996, senior tutor and dean of a postgraduate institute in Japan, from 1991-1995, and carried out research as a JSPS Fellow on animal-human homology before moving to the RIKEN Brain Science Institute (BSI), Japan, in 1998. In association with the Exploratorium, San Francisco, he designed a public museum for BSI, BrainBox, which opened in 2001. He was senior adviser to the institute before leaving in 2005 and setting up the MTP partnership.

    In addition to postgraduate teaching and consultancy work Michael Miller is a professional artist. He held a first exhibition in London in 1977 at the AIR Gallery, Shaftesbury Avenue, and continues to show work on a regular basis in Tokyo.

  • Berkeley S. Scott

    Strategy, Market research, Competitive intelligence, Marketing

    Berkeley comes to us with a nearly 20 year history of work in strategy, planning, marketing research, and competitive intelligence. He has worked at both an executive level with Fortune 500 companies as well as serving on the front lines as an interviewer and as a political pollster. He holds both an Economics degree and an MBA in Finance from McGill University in Montreal. He continues to serve McGill as an advisor to their MBA program.

    During the past few years Berkeley returned to the vendor side of business working for Harris Interactive (HPOL) and TNS-Kantar (WPP). Here he focused on servicing clients more immediate business needs and bridging the gap between the traditional l research model and the more perceptive forward looking insights clients are looking for. In this regard, he created and trained new teams at both employers performing this function. In addition, he created a highly profitable and industry leading insurance segment at TNS and while at Harris he created a lucrative consumer electronic and video gaming group.

    Over the years some of his research clients have included; Microsoft, Google, PayPal, Electronic Arts, Sega, Levis, StateFarm, Farmer’s, Allstate, Geico, Mass Mutual, The Hartford, Fidelity, Citibank, Citibank Private Banking, JP Morgan, Ameriprise, State Street, John Hancock, William Jones, Credit Suisse, Jardine Fleming, Morgan Stanley, Merrill Lynch, Johnson & Johnson, Novartis, Sanofi-Aventis, Avaya, Monster, Microsoft, AMEX, Visa, MasterCard, Ford, GM, Saturn, Audi, Mercedes-Benz, Toyota, Honda, and Mitsubishi.

  • Charlie Sibbald

    Strategy, Information technology, Operations, Finance, IT Proposal Development

    Charlie has 25 years of experience in IT infrastructure, project management, and consulting having led multiple large-scale engagements for P&G and EDS. He also brings strategic startup experience having helped develop several projects in the online space. Some of the projects he managed include: built and transitioned Deutsche Bank Y2K and EMU Tokyo Project Management Office; developed the market plan to drive EDS’ entry into the Japanese life insurance policy administration market by leveraging the Canadian subsidiary, Solcorp; managed the help desk for the General Motors and Delphi accounts; led the Cross-Platform Services team for the GM Asia Pacific-wide outsourcing proposal; served as a Business Continuity Consultant for the Merrill Lynch account; and led several pursuit teams as the Business Development Manager, including proposals for complete IT outsourcing across 5 Asian countries for Otis, Carrier and Pratt & Whitney; for complete desktop outsourcing for Ericsson Japan, and for installing cell-phone-based communications in Coca-Cola Japan’s 902,500 vending machines.

    Charlie holds a BSc in Computer Science from the University of South Florida College of Engineering, where he served as the President of the Tau Beta Pi Engineering Honor Society, the Vice-President of the IEEE Computer Society. He also has an MBA in Finance and International Business from McGill University in Montreal.

  • Masato Shiotani

    Strategy, Marketing, Branding, Entertainment, Japan

    Masato has over 30 years experience in marketing and has held senior positions with some of the world's largest companies including Unilever, Buena Vista, and Warner. After graduating from Japan's Gakushuin University in 1975, Masato held a number of positions in marketing before moving to Unilever. There, as brand manager of the shampoo Timotei, he was instrumental in making it the No. 1 shampoo in the Japanese market. Subsequently, he held senior level marketing positions at Phillip Morris Japan, Avia Japan, and United Brands (Chiquita) before turning his sights to the entertainment industry.

    Masato served as Executive Director of Buena Vista and then became Managing Director of Warner Vision Japan, a division of AOL / Time Warner. In his time at Warner, Masato led the introduction of DVDs into the Japanese music video market and helped increase sales for the company 8 fold during his time as MD. Masato also has his own consultancy business specializing in advice on market entry, market analysis, and joint-venture introductions.

    In his free time Masato likes going skiing with his family or hanging out in his custom built home theatre listening to the Eagles, Led Zeppelin, and many other classics.